JAKARTA: The developer of Senayan City, PT Manggala Gelora Perkasa, announced last week the appointment of celebrity Nadya Hutagalung as its brand ambassador.
The subsidiary of Jakarta's largest developer, Agung Podomoro Group, made the appointment official during the launching of its television commercial on Friday.
The renowned model will represent the property project through a series of television advertisements.
But what the heck’s a “brand ambassador”? Probably a pompous way of describing a sexy ex-model who is expected to strut her stuff in a bid to attract the attention of potential male customers.
I’ve no doubt she’ll be successful though.